26 May 2017
Lawmakers worldwide are considering, and in some cases passing, policies regulating sugar-sweetened beverages (SSBs). While much of this legislation focuses on soda, the World Health Organization’s (WHO) recent communication on the need to curb consumption of sugar-sweetened beverages (SSBs) to fight noncommunicable diseases such as obesity and diabetes has propelled some legislators to cast a wider net. Nectars, energy drinks, juice concentrates with added sugar and others have also been written into bill proposals and proposed revisions to dietary guidelines. As a result, a variety of beverage brands are being forced to respond and adjust at risk of losing market share.

The trend toward governments trying to influence consumer behavior to promote the consumption of “healthy” foods and discourage the consumption of “unhealthy” food through revising dietary guidelines, on-pack label regulations and taxes is one that will only continue. As a supplier to many of the world’s leading and emerging beverage brands, Tetra Pak has been closely following global discussions, trends and developments around this area.

With the WHO putting increased pressure on local markets to implement regulatory approaches, it is possible to see some of the implications worldwide, as shown in the graphic below: 

Staying abreast of SSB discussions around the world helps us anticipate events that may impact the North American market and learn from others’ experiences.

In the second installment of our three-part SSB series, we’ll detail beverage brands’ journey in Chile and share how they mitigated the potential negative market impact of new labeling laws and taxes on SSBs.
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