18 December 2015
Economic contractions are among the most challenging environments that business leaders face. But it is important to resist the self-defeating temptation to put off all new investments, which stifles growth and hampers sustainability.

In fact, downturns can also represent opportunities ‘to continue to perform while transforming,’ which was the mantra of Thomas Edison’s company. It requires us to focus relentlessly on the customer while innovating and infusing new ideas into our traditional business models, even in fiscally troubled times.

Tetra Pak recently sponsored a CEO Summit to help our customers see their businesses through fresh eyes and to inspire them to even greater sustainable profit growth. To read my Huffington Post blog about the key messages, click here.

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