25 October 2013
As part of a unique project to learn more about the largest demographic group in history -the Millennials- Tetra Pak interviewed guests at youth engagement nonprofit OurTime's packed-to-capacity The Making News party, April 26, 2013, at the Powerhouse in Georgetown, Washington, D.C. The high-profile event was the hottest ticket in town over the weekend, kicking off the 2013 White House Correspondents' Dinner on April 27.

What did Tetra Pak discover? News is an instantaneous commodity for Millennials. They get it as it breaks on Twitter, Facebook, Reddit, Buzzfeed, Tumblr, Politico, The Huffington Post, The Atlantic and other online and social media sources.

They’re also passionate about news and technology and how the latter is changing our political system, one guest told us, and these modern outlets give them the information they need with the speed and style they seek to keep up with what’s new in their busy, day-to-day lives.

OurTime.org’s co-founders Matthew Segal and Jarrett Moreno; MTV’s Catfish stars Nev Schulman and Max Joseph; and the U.S. Hispanic Chamber of Commerce’s Jesse Salazar were among the young thought leaders spotted at the event, where guests cooled off with signature drinks, including water in Tetra Pak’s design-savvy Tetra Prisma Aseptic carton. The chic package is ergonomically designed for easy handling, especially when hopping from one hip affair to the next.


Music by Kid The Traveler.

Like being in the know?
Subscribe to Ideas Unpacked and receive our weekly newsletter packed with food and beverage industry insights.

Share on Social:
 
<< Back