30 December 2015
With celebrity fans including the Clintons, Oprah, Gwyneth Paltrow, Beyoncé and more, and eminent doctors such as Drs. Mehmet Oz and Mark Hyman touting their benefits, nutritional cleanses have gone from trendy and alternative to mainstream and respected. Once considered potentially dangerous, now these detox diets are seen as valid options for eliminating toxins, reviving energy, curing ailments and taking off pounds.

In response to such strong consumer interest in cleansing, companies are starting to produce packaged nutritional cleanses. Another driver for companies to enter the nutritional cleanse space? Dollars. By 2015, experts expect the market to be worth $1.1 billion, according to CNBC. Not surprisingly, major companies, such as Campbell’s and Starbucks, have entered the market, buying juice companies Bolthouse Farms and Evolution Fresh, respectively.

The timing for packaged cleanse products is on target. For the average consumer, doing a nutritional cleanse without help is harder than it seems.

Those who opt for a do-it-yourself cleanse face challenges they don’t always anticipate: extended time to prepare ingredients, process them into juices and smoothies and clean up. And working with fresh produce and nutritional additives is an inexact science: “to get 16 ounces of juice you are talking about pounds and pounds of organic greens,” notes one cleanse aficionado in a Boston Globe article. And the concoctions they create aren’t always palatable. Homemade cleanse blends can be uneven in texture, flavor and appearance.

Some health and diet specialists provide personalized guidance and, in some cases, sell products to assist their clients, but this type of cleanse may prove costly, especially since there is often a charge for the nutritional cleanse drinks and the supervision. And another popular option—visiting a spa or resort that offers programs incorporating nutritional cleanses—can be far more expensive.

But now consumers can sidestep all the fuss and muss of DIY nutritional cleanses, and the exorbitant costs of personalized guidance or spa programs, with ease. Recognizing Americans want more convenient and consistent options for nutritional cleanses, companies are producing ready-to-drink (RTD) nutritional cleanses that offer convenience, nutritional benefits and a range of good-tasting flavorsConsumers are receptive to health-oriented products, including nutraceuticals, as described inNutraceuticals World.

Packaged nutritional cleanse products offer a number of advantages. Most obviously, they save time that would otherwise be spent washing and cutting individual fruits and vegetables, and the expense of buying produce that can spoil in quantity. They also allow consumers to choose ingredients and flavors that may be hard to find seasonally or in their geographic areas. In addition, cleanse participants find it easier to manage portions with nutritional cleanses in cartons, which come premeasured, saving a step in the detox process.

Product labels also provide helpful information such as calorie counts and daily recommended allowances for a range of vitamins and minerals. Such details may prove especially valuable to consumers cleansing to lose weight.

Also, consumers appreciate they don’t have the extensive clean up involved as when they make cleanse drinks from scratch. But most importantly, RTD nutritional cleanse products can be packaged in aseptic cartons that preserve them for up to a year, while fresh ingredients have a short shelf life.
Aseptic cartons are also an ideal package for nutritional cleanse products, as they preserves nutritional content and protect sensitive ingredients.

Learn more about nutritional cleanse trends in this Convenience Store News story.
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