14 August 2014

While many fad diets come and go, the Paleolithic, or Paleo, diet is showing some serious staying power. The regimen encourages folks to shed pounds by sticking to low-carb, high-protein, all-natural foods like those downed by our ancient ancestors. 

The buying habits of Paleo diet aficionados are also affecting consumer packaged goods companies. Investment experts at the Motley Fool say there’s a clear impact on fresh and packaged food products, with players like Kraft Foods and Tyson launching high-protein products aimed to capture a piece of the action.

And with processed grains a no-no on the Paleo program, grain-centric producers such as General Mills are getting into the game by introducing protein-rich products across their brand spectrum.

Beverage companies packaging their wares in aseptic containers have a head start on capturing paleo consumers.

The practice of using contaminant-resistant packaging practices aids in eliminating all the artificial ingredients paleo fans avoid.

Aseptic processing technology is one practice where products are heated to ultra-high temperatures for a few seconds, and then placed in aseptic packaging that has several barrier layers to block air, light and contaminants.; The good news for food brands is while launching new Paleo-aimed products can lead to a sales bonanza, they also can boost their bottom lines by reworking current production and packaging instead of starting from scratch:
  • On-pack messaging. For example, organic brands can further boost their healthy sales by touting their natural nature with pro-paleo on-pack messaging.
  • Container changes. Migrate food products to different packaging, such as aseptic cartons, to cut the need for preservatives.
  • Making connections. Since younger consumers are more likely to go paleo, keep an eye on other Millennial and Gen Z buying preferences (such as quick-cook home foods and healthful snacks) for cross-connection opportunities.
For inspiration on Paleo diet opportunities, as well as the natural foods movement that incorporates it, read this article in Food Manufacturing.

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