27 January 2017

Taking Consumer Engagement to the Next Level

In today’s highly competitive food and beverage market, forging and sustaining a personal connection with consumers is increasingly complex. Thus 2017 is the year that the bar for authenticity will be raised, putting brands in the hot seat to deliver a richer consumer experience through packaging, messaging and social engagement. Read on for trends we believe will help build brand loyalty and affect purchasing behavior in 2017.
30 November 2016

Quenching Consumer Thirst for Authenticity through Social Media

Social media provides a direct line between consumers and brands. People want to feel that the brands they support reflect their personal interests and aspirations, and juice companies have taken note. Read on to discover four social media trends we found in practice across Innocent, Vita Coco and Apple & Eve’s channels.
10 November 2016

Clean labels, the FDA and consumer trends: Are your ingredients adding up?

Consumers want more transparency and authenticity in their food and beverages, and government labeling requirements are following suit. How can your brand and products keep up and appeal to consumers’ changing attitudes?
07 November 2016

Refreshing Takes on Juice From Around the World

For the second installment in our blog series covering the Tetra Pak Index, we are looking at the way juice is consumed around the world and what those trends may mean for the food and beverage industry here. 
14 October 2016

Do Consumers Really Want What They Say They Want?

Globally, the sustainable packaging market is expected to hit $244 billion by 2018. While this number reflects activities across a variety of industries, there’s little doubt that awareness and interest in sustainable packaging is growing, both in the food and beverage industry and beyond.

But do consumer purchasing behaviors related to sustainable packaging follow their opinions on the topic? In her latest article in Triple Pundit, Elisabeth Comere explores sustainability from the consumer’s perspective 
11 October 2016

Evolution and Opportunity in the Soup Aisle

The soup aisle has come a long way in the past decade. Today, new flavors like curry pumpkin and potato leek are nestled between stalwarts like tomato and chicken noodle. As consumer preferences have evolved to favor more diversity—and fewer additives—in their diets, soup producers have met the challenge with an array of palate-pleasing options such as ethnic flavors and lower sodium, often while bucking traditional packaging in favor of more convenient, sustainable options.

 
26 September 2016

Nearing the Finish Line: How Pilot Plants help Companies Perfect Recipes before Production

In this Q&A, Alex Croy, Tetra Pak's pilot plant manager, shares an inside look at pilot testing and how this process can help food and beverage brands get new products to market faster.
19 September 2016

The Latest Trends in 100 Percent Juice are Brimming With Potential

Today’s global juice industry is more dynamic than ever. From traditional fruit juice to vegetables and herbs, the opportunities opening up are huge as consumers seek tasty, healthy and natural juice options. And driven by creativity, innovation and a more nuanced understanding of developed and emerging markets, companies are responding. Learn more about some key findings from our latest Tetra Pak Index, which for the first time is focused entirely on juice. 

16 September 2016

Make the Grade: New Opportunities to Score Big with School Lunch Packers

Today’s parents are trying to pack healthy lunches for their kids – but it’s a taller order than one might expect. Forty-two percent of households with children agree there are not enough conveniently packaged healthy snacks, such as individual portions or resealable packages (Mintel). It’s hardly surprising then that only 27 percent of packed lunches met at least three of the five National School Lunch Program standards. That’s one in four lunches barely making the grade. This represents a big opportunity for food and beverage companies to tap into an underserved market of healthy, packaged foods that kids will gladly eat.
 
07 September 2016

Getting More From Less

Elisabeth Comere, our Director of Environment & Government Affairs, discusses why investments in sustainable packaging are essential and highlights the benefits of sustainable packaging in a cost constrained world.