Today’s parents are trying to pack healthy lunches for their kids – but it’s a taller order than one might expect. Forty-two percent of households with children agree there are not enough conveniently packaged healthy snacks, such as individual portions or resealable packages (Mintel
). It’s hardly surprising then that only 27 percent
of packed lunches met at least three of the five National School Lunch Program
standards. That’s one in four lunches barely making the grade. This represents a big opportunity for food and beverage companies to tap into an underserved market of healthy, packaged foods that kids will gladly eat.