20 July 2016
Ten years ago, when refrigerators in most American households contained a single gallon of milk, consumers’ dairy decisions were rather simple.
These days, however, there are many more choices. Modern consumers are increasingly stocking their fridges and pantries with a variety of dairy beverages, ranging from organic and lactose-free varieties to value-added and flavored milks.
As the dairy category expands, what does it mean for the future of milk?