01 March 2017
Less than 10 years ago, writing “milk” on an average American grocery list meant one thing: a gallon of conventional white milk. Today when you open a refrigerator door you are likely to find a variety of dairy products: organic milk, lactose-free milk and flavored milk in the refrigerator at all times. 

Dairy brands are well aware of consumers’ thirst for variety and have responded with an ever-expanding range of natural and value-add options. But with so many choices, how do brands get noticed and into consumers’ shopping carts? 

Explore the full article on Dairy Foods here.

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