07 December 2017
Brands have not actively marketed to seniors for decades. Read on to see how inclusive design could help marketers recapture the attention of this fast-growing demographic.

Despite the marketing buzz about millennials and Generation X, neither group has the numbers nor the purchasing power of seniors, sometimes called the baby boomers and generally defined to be a person age 65 and over. According to the Pew Research Center (pewglobal.org), between 2010 and 2050, the percentage of seniors is expected to grow in proportion to other generational groups.

Explore the full article in Packaging Strategies here.

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