By Tetra Pak Editorial Team
Residential recycling is an essential component of creating a circular economy. However, only 8% of Americans recycle all of their recyclable waste, while just half said they recycle 75% or more, according to a 2014 survey by Kelton Global.
What motivates consumers to recycle their waste and how can brands positively impact recycling rates? In her article, Factors that Impact Consumer Recycling Behavior, Elisabeth Comere discusses the key factors that affect recycling behavior and how conscientious companies can move the meter closer to a circular economy.
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