22 November 2015


Today's business leaders face a familiar supply chain balancing act of meeting growing global demand amid dwindling natural resources.    

To help you stay ahead of the curve, consider these seven steps from John E. Bell, assistant professor of supply chain management at the University of Tennessee. He believes companies that follow these guidelines can successfully balance their supply chain management, maintain bottom lines and most importantly – continue growing:

  1. Identify. Scan the environment for natural resource scarcity risks that will move a specific resource from a state of availability to one of scarcity.
  2. Recognize.  Identify scarcity impacts on natural resource management, including where and in what quantities scarce resources appear in product supply chains.
  3. Mitigate.  Create strategies that avoid the use of scarce resources in product designs while increasing the focus on recovery and reclamation.
  4. Collaborate.  Work with suppliers to locate resource scarcity threats that may be multiple layers forward or backwards in a supply chain.
  5. Integrate.  Design and build closed-loop supply chains that are based on increased levels of recovery and wise use and allocation of scarce resources. 
  6. Control.  Create an internal policy to mandate when and how to use scarce resources in product and service supply chains.
  7. Promote.  Educate stakeholders and advocate with industry and government for policies that control and mitigate the impact of natural resource scarcity.

For more insights about this issue, click here to read our white paper, “What is renewability in packaging, and why should we care.”

Elisabeth Comere

Elisabeth Comere is director of environment and government affairs for Tetra Pak U.S. & Canada. She is charged with advancing the company's commitment to sustainability, and overseeing numerous industry and customer packaging sustainability initiatives.

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